07 - KPIs & Scorecard

Vigía Incubation Framework (VIF)

National Public–Private Incubation Network Guide - Version 1.0

1. Introduction

A national incubation network cannot function without clear, standardized, and evidence-driven performance measurement.
KPIs and scorecards ensure:

national visibility,
cross-node comparability,
accountability,
data integrity,
investment discipline, and
continuous improvement across the system.

This section provides the measurement backbone for VIF by defining:

what must be measured,
how it must be measured,
how it is reported, and
how KPIs link to funding, governance, and policy.

For navigation support, see 00a - How to Use VIF.
For terminology, see 00c - Glossary.

2. How to Read This Section

This section explains:

what KPIs matter and why,
how KPIs flow through the VIF system,
how KPIs inform investment decisions,
how the national scorecard is constructed,
how KPIs strengthen governance,
how data feeds into foresight (Vigía Futura), and
how KPIs support national policy improvement.

This section directly supports:

Section 03 - System Architecture
Section 04 - Operating Model
Section 05 - Funding Model
Section 08 - Roadmap & Phasing
Annex 10 - Templates

3. KPI Framework Overview

The VIF KPI Framework integrates:

Evidence (MCF 2.1)
Institutional maturity (IMM-P®)
Foresight insights (Vigía Futura)
Startup performance data
Incubator operational data
National innovation metrics

4. KPI System Diagram

KPI Feedback Loop

flowchart TD
    A(VIF KPIs) --> B(Scorecard Indices)
    B --> C(National Dashboard)
    C --> D(MEL System)
    D --> E(Policy Feedback · Vigía Futura)
    E --> A

This loop ensures the KPI system is adaptive, evidence-driven, and strategically aligned.

5. Measurement Philosophy

The KPI system is based on four principles:

5.1 Evidence Over Assumptions

KPIs must be grounded in verifiable data, not narrative.

5.2 Leading & Lagging Indicators

Leading indicators predict future success
Lagging indicators confirm outcomes

Both are required for national visibility.

5.3 Contextualization

KPIs must be comparable across nodes but interpreted contextually.

5.4 Transparency & Traceability

All KPI submissions must be logged in the national digital system.

6. KPI Categories

KPIs are grouped into five national categories:

Startup Performance
Incubator Maturity & Capability
Program Delivery & Quality
Investment & Tranching Performance
Network-Level Economic Indicators

Each category contains KPIs reported monthly, quarterly, or annually.

7. KPI Definitions

Below is a non-exhaustive list of standardized KPIs.
All definitions must be used consistently across incubator nodes.

7.1 Startup Performance KPIs

KPI	Definition	Frequency
Customer Interviews Completed	Number of validated customer conversations	Monthly
Evidence Components Completed	Number of MCF components finalized	Monthly
Monthly Active Users (MAU)	Active unique users per month	Monthly
Revenue	Gross monthly revenue	Monthly
Retention Rate	% of users retained month-to-month	Monthly
Customer Acquisition Cost (CAC)	Total acquisition cost / # of new customers	Quarterly
Service Delivery KPIs	Sector-specific operational indicators	Monthly

7.2 Incubator Maturity & Capability KPIs

KPI	Definition	Frequency
IMM-P® Maturity Level	0–5 score based on institutional capabilities	Annual
Governance Compliance	Adherence to reporting & decision rules	Quarterly
Evidence Review Quality	Accuracy and completeness of node submissions	Quarterly
Mentor/Coach Certification	% of staff trained in MCF standards	Annual
Digital Maturity	Ability to use national platform tools	Annual

7.3 Program Delivery & Quality KPIs

KPI	Definition	Frequency
Module Completion Rate	% of standardized modules delivered	Quarterly
Coaching Hours	Total hours provided to startups	Monthly
Program Satisfaction Score	Participant-reported quality	Quarterly
Timeliness of Reports	% of reports delivered on time	Monthly
Compliance Violations	# of deviations from standards	Quarterly

7.4 Investment & Tranching KPIs

KPI	Definition	Frequency
Tranche Approval Rate	% of tranches approved vs. submitted	Quarterly
Investment Lead Time	Time from submission to IC decision	Quarterly
Follow-On Funding	Total additional capital raised	Annual
Renewal Decisions	% of contracts renewed	Annual

7.5 Network-Level KPIs

KPI	Definition	Frequency
Regional Coverage	# of active nodes per region	Annual
Sector Diversification	Spread across priority sectors	Annual
Job Creation	Total jobs generated by active startups	Annual
Export Readiness	% of startups preparing internationalization	Annual
Public Value Indicators	Sector-specific socio-economic impact metrics	Annual

8. KPI Misuse & Ethical Guidelines

To prevent distortions and ensure fairness:

avoid KPI inflation,
avoid punitive KPI use,
avoid comparing nodes without context,
avoid vanity metrics,
avoid KPI overload,
avoid conflicting KPI incentives.

Nodes should focus on learning, not gaming.

9. National Scorecard

KPIs feed into five national indices:

Startup Outcomes Index
Incubator Maturity Index
Program Quality Index
Investment Effectiveness Index
National Innovation Impact Index

10. Scorecard Methodology

10.1 Normalization

Values are normalized (0–100) to ensure comparability.

10.2 Weighting

Each index contains weighted KPIs based on:

strategic importance,
data reliability,
foresight alignment.

10.3 Aggregation

Indexes are aggregated to produce a national VIF performance score.

10.4 Thresholds

Score ranges:

80–100 → Excellent
60–79 → Strong
40–59 → Needs Support
0–39 → Critical Attention

11. National Dashboard Architecture

National Dashboard Architecture

flowchart TD
    A(KPIs) --> B(Node Dashboards)
    B --> C(TOU Aggregation Layer)
    C --> D(National Dashboard)
    D --> E(Public Dashboard)
    D --> F(Government Dashboard)
    D --> G(Investor Dashboard)

Dashboards differ by audience but share the same underlying data.

12. National Reporting Calendar

Monthly

Startup KPIs
Coaching hours
Evidence submissions
Timeliness KPIs

Quarterly

Program quality indicators
Tranche decisions
Governance compliance

Annual

IMM-P® maturity updates
Economic impact
Network coverage
Sector diversification
National scorecard publication

13. Connection to Section 08 - Roadmap & Phasing

The KPIs in this section define:

readiness milestones,
annual system targets,
capability requirements for scaling,
timeline checkpoints for national rollout.

14. Reference Snapshot

Primary Doulab frameworks:

MicroCanvas® Framework 2.1 - https://www.themicrocanvas.com
Innovation Maturity Model Program (IMM-P®) - https://www.doulab.net/services/innovation-maturity
Vigía Futura - https://www.doulab.net/vigia-futura

External influences (non-primary):

OECD Public Governance Principles
OECD Strategic Foresight Toolkit
WIPO Global Innovation Index
World Bank GovTech Maturity Index

Full bibliography available in 11-references.md.

15. Licensing

MicroCanvas®, IMM-P® and VIF are proprietary methodologies of Doulab.

Vigía Incubation Framework (VIF)​

1. Introduction

2. How to Read This Section

3. KPI Framework Overview

4. KPI System Diagram

5. Measurement Philosophy

5.1 Evidence Over Assumptions​

5.2 Leading & Lagging Indicators​

5.3 Contextualization​

5.4 Transparency & Traceability​

6. KPI Categories

7. KPI Definitions

7.1 Startup Performance KPIs​

7.2 Incubator Maturity & Capability KPIs​

7.3 Program Delivery & Quality KPIs​

7.4 Investment & Tranching KPIs​

7.5 Network-Level KPIs​